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Today, we’re sharing:

  • The story behind one of our best-selling cards

  • A closer look at our calligraphy and handwritten letters

  • A fun writing idea we can’t wait to try

Our dad has a tree company based in San Francisco, and a few years ago, he very officially contacted our little business with a special request.

He needed a card that really reflected his company, something he could send to his customers to thank them for working with him.

And not only did he want a customized design, he also wanted us to take care of everything: write the thank-you note, add the name, put a stamp on it, and send it directly to his customers. Straight to their mailboxes.

That meant about 20–30 letters to send every week.

How exciting!
A first big order.

What you need to know is that at that time, we had never printed a card. All our cards were drawn by hand, one by one.

So yes, exciting.
But also… a challenge.

We started thinking about designs that wouldn’t take forever to make. First idea: one-line trees. But the result wasn’t very convincing. Then we tried one-line flowers. Better, but we still had to add color with pencils for them to really work. In the end, it was still a lot of work, and we couldn’t imagine making that many every single week.

So we decided to do something new for us: make one strong drawing and print it.

After hesitating over several designs, we thought of San Francisco houses with trees. It felt like a good start, but still a bit too general. Not really focused on a tree company.

So we added a dog.
Because… dogs are everywhere in San Francisco.
And with the dog came the little detail we loved most — the one that really made it fit the business.

Did you ever notice the dog’s tail?

We thought that was funny enough to make it a good design.

Now, three years later, this illustration is still one of our best sellers.

After printing this design, we were so excited to hold our very first printed card. We had purposely left a blank space at the bottom to handwrite “thank you” and the name of each customer. And the little street sign on the card was left blank too, so we could customize it with the street name of each client.

We also handwrote the thank-you text on the back of every card. That’s how, little by little, I ended up practicing calligraphy… a lot.

In the end, we were really proud of the result.

Solène handled all the envelopes, stamps, and mailing.

And our dad’s company got some lovely feedback from customers too. So yes, he was happy too 🙂

We’ve since received other custom requests, and honestly, they’re always super fun for us to work on. These projects often mean printing dozens, sometimes even hundreds, of cards.

If you ever want to create a design that reflects your business, your story, or your mission, we’d love to explore it with you.

Did you know?

On our website, we offer a customization option. For almost any card, we can add a personalized note or name on the cover for free.

Sister Love

Simply add your name!

Other languages available

And for just a few more dollars, we can also handwrite a full letter for you and send it directly to the person of your choice.

✍️ Watch this offer on Youtube.

Script style

Cursive style

Calligraphy style

✉️ Email us with your idea (just hit reply), and we’ll get back to you to make it happen.

Which brings us to a fun concept.

Have you heard about Café Pli in Paris (pli means fold), where you can sit down and write a letter to your future self? You receive it one year, five years, or even twenty years later. Love that!

So we thought… why not try something similar? Just for one year though 😅

How fun would it be to take a moment to write about your dreams for 2026, or just a few kind and supportive words to your future self?

Here’s how it would work: you choose one of our cards, send us an email with what you’d like written inside, and one year from now, you’ll be surprised to receive a letter from your past self.

If that sounds fun, try it.

P.S. This is happening in San Francisco too — check out Letter to Future You on Instagram.

Before you go

💌 New here? You can still catch up — read our previous newsletters here.

🔁 And if you know someone who might need this newsletter today, feel free to forward it their way.

Solène & Zélia, for SoliaVenture

We’re back from Switzerland, where we enjoyed every moment. Here with our aunt Edith.

Help us make better ads

Did you recently see an ad for beehiiv in a newsletter? We’re running a short brand lift survey to understand what’s actually breaking through (and what’s not).

It takes about 20 seconds, the questions are super easy, and your feedback directly helps us improve how we show up in the newsletters you read and love.

If you’ve got a few moments, we’d really appreciate your insight.

SoliaVenture is our creative adventure as young entrepreneurs, and we’re excited to share it with you! While we design and create the cards ourselves, we receive the support and supervision of our parents for managing the business operations as we continue learning and growing.

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